Playboy MMO!


[EuroGamer] has stated that daughter of Hugh, Christie Hefner, has announced that Playboy will be moving into the MMO world (beyond Second Life), after already creating clothing and games in order to help out with lower then normal magazine revenues.
“We intend to leverage [our brand] in both immersive real world and in the virtual environment to increase shareholder value,” Hefner revealed.

“We believe that the potential of online is much greater than the performance we’ve seen in the last several years,” the exec admitted. “And to realise that potential, we have to catch up in terms of technological infrastructure and breadth of content and interconnectedness between what we do in the virtual world and what we’re doing in other businesses in terms of e-commerce, in terms of events, in terms of advertising, in terms of social networking.”

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