City of Heroes gets in-world ads

Double Fusion deal revealed

NCsoft are clearly looking to squeeze a few more bucks from their aging City of Heroes MMO, and have announced plans to start running in-game ads in the persistent world title.

A new deal with Double Fusion will see the agency providing the media, as well as the “technology and sales force to bring brands into the popular online role-playing game which takes place in a modern urban setting, an ideal environment for unobtrusive in-game advertising.”

As well as running in-game ads, Double Fusion’s technology will be used to integrate player-created content into the game world; though quite what kind of content is covered remains something of a mystery.

Players will reportedly be given the option to opt-out of the ad scheme, though NCsoft are promising to reinvest income from the ads into the development of the game.



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